Distinguished Professor Emeritus Dean Keith Simonton has been honored with the 2024 Ernest R. Hilgard Lifetime Achievement Award, bestowed by the Society for General Psychology, Division 1 of the American Psychological Association. He thus joins such past recipients as Daniel Kahneman, Janet Shibley Hyde, Philip Zimbardo, Florence L. Denmark, Scott Lilienfeld, Morton Ann Gernsbacher, Robert J. Sternberg, Linda Bartoshuk, Paul Rozin, Nora Newcombe, Gregory A. Kimble, and Hilgard himself, the inaugural honoree.